Jay McBain
Jay McBain
Principal Analyst - Channels, Partnerships & Ecosystems
Forrester

Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships.

Email: jay.mcbain@incisive-events.com