The future of MSPs


Episode 3 - The Future of MSPs

How can MSPs not only ride the storm through COVID-19, but emerge stronger on the other side?

 This virtual event will look at how the demands placed on MSPs will shift over the coming months – and beyond – as traditional working patterns are turned on their head.

 MSPs have been called upon to keep their clients operational in recent weeks as staff migrate en masse to a WFH model, and they have never been a stronger position to push their remote management and wider remote working proposition.

 But the crisis also presents a number of issues for MSPs as they strive to maintain service levels, conduct business and attract new customers with little or no face-to-face contact.

Practical implications abound: Running a SOC or NOC from home is no simple task; many will have a client book featuring firms in badly impacted industries such as hospitality and retail; and then there’s the very real danger that MSPs’ own staff may get ill.

COVID-19 is simultaneously the biggest crisis and opportunity facing MSPs in a generation.

What course of action MSPs should take in the coming months and longer-term? Join us for CRN DeskFlix Episode 3 as we discuss The Future of MSPs

Register your place now for free and tune in on 23 July!

Why Attend?

  • Connect with channel leaders from around the UK

  • Join us from anywhere on your desktop or tablet, for free

  • Ask industry experts your burning questions

  • Network with sponsors in the virtual exhibition

  • Earn certification through CPD


Opening Remarks

Doug Woodburn, Editor, CRN

Keynote: How COVID-19 disrupted a disruptor

In this session, ANS CEO Paul Shannon and ANS marketing director Olivia Jaskolka will discuss the impact of a pandemic during what was set to be a transformational year in business. They’ll reveal how its virtual sales and marketing switch has impacted people, customers, pipeline – sharing the highlights, and challenges, along the way.

Paul Shannon, CEO, ANS
Olivia Jaskolka, Marketing Director, ANS

Kaseya: Marketing in uncertain times
  • How should MSPs change how they market themselves?
  • How should MSPs adapt their marketing strategies?
  • Should MSPs invest more or less in marketing during these turbulent times?

Rachel Chipman, MSP Product Marketing Director, Kaseya

The future of the MSP market

In this session, Forrester analyst Jay McBain will assess the health of the managed services market and how the next 12 months is shaping up for MSPs. What are the prospects for growth in 2020 under Forrester’s best and worst-case scenarios, how will the demand environment for MSPs change over the coming months, and where will the biggest growth spots lie?

Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems, Forrester

Redstor: Supporting partners through the pandemic and beyond
  • What risks are presented by the rapid leveraging of collaboration and cloud technologies since the pandemic?
  • Ransomware has become more prevalent than ever - how can you guarantee protection for your customers?
  • Why is relying on native cloud data protection a risky strategy?
  • How can partners continue to drive engagement in the current climate?
  • How can you save your customers money while still having room for margin-rich, repeatable revenue?

Rob Buckton, UK Sales Director, Redstor

RingCentral: Boost your revenue with the global Cloud Communications leader
  • The growth of the Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS) market
  • RingCentral overview and the growth achieved •
  • Trends in the MSP market and the changing demands of customers
  • The opportunity ahead for MSPs and partners

Mike Conlon, VP, Global Strategic Partner Sales, RingCentral

Panel Discussion: Selling and marketing during a pandemic
  • How should MSPs be approaching sales as the UK exits lockdown and some customers return to the office?
  • When is the right time to focus on new customer acquisition?
  • What new sales and marketing techniques should MSPs be considering in the current climate?
  • What should MSPs increase or decrease investment in sales and marketing?

Fiona Challis, Founder, Next-Gen Sales Training Ltd.
David Manner, Director, Sumillion
Gemma Telford, Founder, She/Her Ltd.

How to build a business with AWS

How to foster a partnership with AWS is a pressing issue for many MSPs as they look to build a public cloud business. In this session, AWS’ partner lead, Amanda Sleight, will discuss:

  • AWS’ channel strategy
  • How MSPs can take advantage of AWS’s programmes to make money
  • How much AWS is investing in the channel
  • What kind of behaviour/characteristics AWS is seeking from its MSP/consultancy partners
  • Where AWS stands on hybrid and multi-cloud Amanda Sleight, AWS Partner Lead, AWS

Amanda Sleight, AWS' Partner Lead, AWS

Panel Discussion: Do MSPs really need offices?
  • Should MSPs consider downsizing their office real estate as WFH becomes more prevalent?
  • Can you run an MSP with a 100% remote working model?
  • How important is face to face contact to company culture?
  • What technology and services do MSPs need to offer to their own customers as they begin to return to offices?

Rye Austin, Chief Commercial Officer, Core
Adam Binks, Group CEO, SysGroup
Scott Dodds, Managing Director, Ultima Business Solutions
Martin Hess, CEO, CANCOM UK 

Closing Remarks

Doug Woodburn, Editor, CRN


Group CEO
Next-Gen Sales Academy
She/Her Ltd
Principal Analyst - Channels, Partnerships & Ecosystems
Managing Director
VP, Global Strategic Partner Sales
Director of Marketing
ANS Group
MSP Product Marketing Director
UK Sales Director
Chief Commercial Officer
Ultima Business Solutions
Managing Editor

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